Morbid Is the New Fun (17/06/2014), RW Connect, article by Lida Hujić
Excerpt: “Making connections between the ‘macabre’ and future economies is matter of futurology by looking the past, something I call ‘the first to know’ framework (introduced in the same entitled book, www.thefirsttoknow.info). The fundamental principle here is that by separating fads from the type of cultural manifestations with lasting potential, it is possible to identify at the earliest stage the early adopter market. This segment is born out of the union of hipsters (cutting-edge scenes) and mavericks (risk-takers with disruptive business ideas). They are the first to adopt new consuming visions.”
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